1. Social Media
According to a recent study, there are 4.2 billion active social media users worldwide. Of these, 4.15 billion are active users on mobile devices. These figures show a 13.2% increase in the number of global social users in just a year with no sign of slowing down.
The ability to understand and use social media effectively is a core and valued skill that every professional should have. Social media marketing goes beyond posting a tweet or Facebook update; it is about understanding the dynamic relationship between brands, influencers, and consumers.
2. Video
Video has evolved from being just a form of entertainment to a major social media content driver. YouTubeis now a powerful and influential platform while networks like TikTok and Instagram have turned video on its head to create wealthy influencers.
Why is video so popular? With smartphone users becoming younger and younger, social media apps like WhatsApp, Weibo and WeChat are becoming the de-facto tools of instant message communication. In fact, WhatsApp has more than 2 million usersworldwide with most downloads being from the United States.
Video as content is easier to consume than other formats e.g. a blog post. It’s also more entertaining and appeals to Millennials. By combining the emotional power of social media video with the reach and scope of digital advertising, markets can tap into a growing market of engaged consumers.
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